How does your dealership handle follow up? Is it all done by the individual salespeople? Or is run through a BDC? Most importantly, are you and your team trained to use an optimized car sales follow up script?
Don’t want to read? Here are some alternate ways to enjoy this content:
Car Sales Follow Up Script Youtube Video
This article “Internet Lead Response Best Practices” is broken into two parts.
Part one includes the basics, simplified into 7 rules that you must follow (I’ve put them into a list at the end of the section that you can print out).
Part two includes the three things that can set your internet lead response apart.
If you like this content, consider checking out the e-book How to Sell Cars on The Internet, which expands on (and polishes) this content.
The basic stuff is going to seem simple, and that’s ok!
The basic principles for running a successful internet department at a dealership aren’t difficult to master, but they are difficult to do consistently.
If you combine the rules and ideas in this article with the processes in the car sales follow up script, you should be ready to master the internet sales universe!
The focus of this article will be to help you convert more car sales leads while making more money.
I’ve studied these topics extensively and have experienced it first hand at the largest Audi dealership in the country. Some of what I’ve written below is currently in use at the dealership, all of it has been at one time or another to generate and convert car sales leads.
Let’s focus on the low hanging fruit.
Once your team is staffed, and IT has your office all prepped, you are ready to start revving up your BDC. In this post, we will elaborate on helpful Automotive BDC Tips and Tricks, answer questions about team synergy, and elaborate on the subject of BDC reps handling pricing.
The Automotive BDC Manifesto is out now!
Setting up the BDC and learning the ropes can be hard. When setting up the BDC at my dealership, we had a “BDC wiz” consultant on hand once a month to work with. He provided us with a guide on pay structure, some BDC templates, and some frequently asked questions. The guide was lacking in some key areas that were meant to be left up to us.
Suffice to say; I had some reading to do. Below I’ll break down some of what I’ve learned from online forums, BDC guides, and my own experiences managing our BDC.
This post is the first in my “Automotive BDC Training” series. The BDC is the “Business Development Center” at a car dealership. In this post, you are going to be learning about the hiring, onboarding, and training of your new BDC.
