One of the most satisfying things of building out Car Sales Story and the “Automotive BDC Manifesto” has been the interactions I’ve started having with my readers.

There is the growing Facebook group, in which readers are getting together to tackle the challenges that they face in the Automotive industry. Although early days still, this group is growing into a fantastic resource for Automotive Sales Managers, Internet Managers, and BDC Representatives. 

Yesterday morning I received this video message from one of my readers, Steve, from Canada. 

Check out how professionally he comes across:

In less than a minute, Steve conveyed his professionalism and his dedication to building a business relationship.

I’ve dismissed video messaging before, advocating my readers to use less time-consuming methods. This message, recorded directly into Youtube, is a convincing counter-argument.

Steve’s message is clear and concise. His suit and the framing of the shot speak to his professionalism. His voice is loud and clear, easy for anyone to understand.

Please respond to this email with your thoughts on video messaging for customer follow-up. Do you think that video messaging is a productive way to build relationships with your customers?

Continue the conversation in the Facebook Group!