How does your dealership handle follow up? Is it all done by the individual salespeople? Or is run through a BDC? Most importantly, are you and your team trained to use an optimized car sales follow up script?
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Car Sales Follow Up Script Youtube Video
When you sell cars on the internet, the most important thing you need understand is your market. Market research is an integral part of your internet car sales training in 2019.
Being a successful internet salesperson is one of the most profitable parts of the car sales career. If you play your cards right, you can learn incredibly valuable skills, such as how to handle objections and how to build a book of referral business.
That said, today’s article will focus on the most important skill of any internet sales manager: understanding your market.
In a thriving market, there will be plenty of sellers and plenty of buyers- the Honda Civic LX that you buy from one dealer will be identical from the Honda Civic LX that you buy from another.
In order to excel in a market with identical products and increasingly transparent pricing, you need to understand how to stand out.
This article is going to focus on how to sell more cars at a dealership with the customers you already have. The alternative, selling more cars at a dealership from new leads will be a future article.
You make your way in car sales. The ultimate deciding factor in your success (assuming you’ve selected a decent dealer) is you.
Internet Car Sales is Competitive.
There is a reason that it takes a while to become an internet sales manager at a dealership. You need to have perfected your skills on the sales floor before you go out and wrestle with the internet leads. Below you will find my curated Internet Car Sales Tips that will help set you apart.
This article “Internet Lead Response Best Practices” is broken into two parts.
Part one includes the basics, simplified into 7 rules that you must follow (I’ve put them into a list at the end of the section that you can print out).
Part two includes the three things that can set your internet lead response apart.
If you like this content, consider checking out the e-book How to Sell Cars on The Internet, which expands on (and polishes) this content.
The basic stuff is going to seem simple, and that’s ok!
The basic principles for running a successful internet department at a dealership aren’t difficult to master, but they are difficult to do consistently.
If you combine the rules and ideas in this article with the processes in the car sales follow up script, you should be ready to master the internet sales universe!
